Maui and Sons first started in 1980 when three young surfers attempted to make cookies - and failed horrendously. The less said about those early experiments, the better.

Thankfully, 30 years in the future when we decided to return to our roots, we got it right. What came out of our modern kitchen was a range of healthy gluten-free and vegan snacks and drinks inspired by our surfing roots - forming the perfect fuel for any active lifestyle.